Olivia Siu

Hello, I am a Toronto-based wine marketer specializing in e-commerce, user experience, and industry relations.

I launched my marketing career in a boutique branding and design firm on Madison Avenue, New York City, followed by years of cutting my teeth in Montreal’s design and emerging technology sector.

One day, the world of wine found me and set my soul on fire. I bought a one-way ticket to work in the Okanagan Valley, which then led me to Toronto, triggered a series of events that had embedded me deeper and deeper into the wine world. From working at Canada’s largest privately-owned beverage alcohol importer, to joining one of my favourite Ontario wine agencies, I had the honour of collaborating with some of the world’s most endearing brands through marketing programs and events. Most recently, I created a public relations branch and developed the Eastern Canada market for an Okanagan-based boutique wine marketing agency.

Since the beginning of 2024, I have been working on a project that involves elevating e-commerce for wine merchants worldwide, in addition to helping wineries and agencies with their marketing needs. Some evenings, you’ll find me slinging exceptional wine and beers at Bossanova in Toronto’s Roncesvalles.

Occasionally, I write about food and drinks to connect with inspiring industry figures. You can find my published work on SommTV Magazine, Canada’s 100 Best, and Good Food Revolution.

• LOVE: light reds, everything Jura, aged Chenins and white Burgundies.

• DEATH ROW MEAL: Vin Jaune paired with 36-month Comté would be my death row meal.

• SECOND HOMES: Montreal, New York, Hong Kong, and Taipei.